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The Con of Happiness

Happiness has become a trillion dollar industry. Motivational gurus, fad diets, apps, books, you name it, there is something out there that has a price tag on it that all but guarantees your happiness. It is all a con and here is why. The brain did…


Living in Your Feelings Versus Living in Your Values. What’s the Difference?

Many of us define who we are not by the things we do but by the things we feel. Our opinions and beliefs are mostly conditioned into us over a period of time in our early years, the…


The Rationality of Irrational Behavior

I have been studying the processes and mechanisms of human behavior for five years now and the one thing pops up frequently if you study human behavior is our irrational tendencies. At first, I found it fascinating how mindless we are collectively, then I found…


My Time Is My Most Valuable Commodity. Is Yours?

Time is such a fascinating topic. I love having discussions about it and trying to understand more deeply the fourth dimension of time. Einstein believed time to be an illusion and real at the same time. We know time is subject…


Consciously Wanting Something You Don’t Believe You Deserve

Your mindset is the single most important habit you have. Attached to our mindsets are our beliefs, expectations and narratives that literally govern our lives. …


Defining Yourself By Your Feelings Makes It Difficult To Get Past Them

The emotional concepts we employ and the labels we attach to these concepts, which are our feelings, operate in a space the majority of us seldom take time out to understand. The speed and veracity at which we…


A Sensory Experience Without The Triggering Stimulus Present

I smell toast. Can you smell toast if there isn’t any toast around? Can you feel changes in temperature gradients like feeling icy or cool even though there isn’t anything icy or cool to create the feeling? The answer to these questions…


Make Changes in Your Life by Thinking in Terms of Changing Your Brain

The human brain is probably both the most fascinating and mysterious thing in the universe. It’s capabilities are what makes us unique in the animal kingdom. As much as technology has helped neuroscientists to understand things that…


Your Brain Has Been Lying To You Your Entire Life

The notion of a subjective reality is a difficult concept for many minds to grasp. Our internal biases and heuristics all make us believe we know more than we do and I’m quite certain that most people, if polled, would…

Elliot Yi

Elliot is the author of Change the Narrative and The Habits of Success.

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